STOPPER & LIFT: The Ultimate Sales Objection Handling Toolkit ($70 Value)
Stop guessing how to handle objections and start diagnosing the root cause. This toolkit provides the proprietary STOPPER framework to identify the real obstacle (Trust, Risk, Price, Priority etc.) and the LIFT process to navigate to a committed next step, instantly boosting deal velocity.
Focus on Practical Mastery: Objection Diagnosis & Resolution
This Objection Handling Toolkit is a complete, execution-focused framework designed for sales professionals, leaders, and enablement teams committed to perfecting the most difficult part of the sales cycle: overcoming customer resistance.
It is built around the fundamental truth that a customer's concern is always valid, but the stated objection (the "smoke screen") is rarely the root cause.
Core Components You Will Master:
Objection Diagnosis (The STOPPER Framework): Learn to classify every customer objection into one of seven clear categories. This diagnosis forces the pivot from the stated concern to the verifiable, underlying roadblock.
Objection Resolution (The LIFT Process): Master the systematic, four-step handling process. This process converts the customer's resistance into the primary justification for a committed, measurable next step.
Battle-Tested Language: Gain immediate access to 100+ example responses mapped directly to the STOPPER categories, giving you the precise language needed to handle specific objections like "We tried this before and failed" or "Your solution is too expensive".
Key Benefits for You (The Outcomes)
- Diagnose Root Cause Instantly: Stop debating over price - diagnose what the real issue is. The STOPPER framework ensures you address the core problem, not the symptom.
- Maintain Control & Rapport: Use the LIFT process to handle high-pressure situations with empathy and structure, validating the customer's concern while steering the conversation toward a consensus and commitment.
- Accelerate Stalled Deals: Transform common stall tactics like "Revisit in Q4" (P-Priority) or "Need to think" into actionable next steps with clear deadlines and mutual commitments.
- Handle Complex Objections: Use the framework to confidently address objections related to navigating committees/bosses and simplifying implementation complexity.
- Build Repeatable Coaching: Equip sales managers with a clear, systematic framework (STOPPER as the What and LIFT as the How) to coach reps consistently on objection handling, improving team performance across the board.
What's Included in the Master Bundle
This unique asset includes 2 essential PDF guides for immediate implementation:
- Guide to Handling Sales Objections - STOPPER and LIFT Frameworks (18 Pages, PDF): The comprehensive methodology guide defining the 7 STOPPER categories, explaining the full 4-step LIFT process, and detailing handling strategies for key scenarios.
- Bonus: Common STOPPERS and Objection Handling Examples (6 Pages, PDF): A cheat sheet containing 100+ battle-tested sample responses and strategies mapped directly to each of the 7 STOPPER categories, giving you the exact words to use in any situation.
Sales Objection Handling | 2 Frameworks | STOPPER and LIFT